Investor Proposal
Home-cooked food delivery, built for Karachi
MamaChef connects real home kitchens, restaurants, and shops across Karachi with customers who miss home-cooked food — and we're raising to grow it. Here's the full picture before you decide.
The Opportunity
A large, fast-growing, still underpenetrated market
16M+
People in Karachi alone
$2.35B
Pakistan's online food delivery revenue (2025)
80%+
Mobile penetration across Pakistan
10.5%
Annual growth, meal delivery ('24–'29)
Pakistan's food delivery space remains underpenetrated relative to regional peers — leading platforms are restaurant-first and concentrated in a handful of cities, leaving home-cooked food, a category Pakistani households already trust and spend on daily, largely untouched by any dedicated platform.
Sources: Statista Market Forecast (Meal & Platform Delivery, Pakistan); Arab News, Aug 2025
The Problem
Home cooking has no platform of its own
Existing food delivery apps in Karachi are built around restaurants — home-cooked food, a category households already trust, has no dedicated platform. Talented home chefs can only sell to their own street or social circle, and customers juggle WhatsApp orders and cash handoffs instead of one reliable, trackable service.
The Solution
One platform for everything Karachi already cooks, sells, and craves
Home Chefs
Verified home kitchens set their own menu, prices, and hours.
Restaurants
Established kitchens reach new customers without their own fleet.
Shops & Marts
Local grocers sell daily essentials through the same platform.
How It Works
The daily order flow, from browse to doorstep
- 1Customer browsesReal home kitchens, restaurants, and shops near them
- 2Places an orderIn minutes, with live tracking from the start
- 3Vendor preparesFresh, made to order — nothing sits under a heat lamp
- 4Rider picks up & delivers liveGPS-tracked the whole way, visible to the customer
- 5Customer ratesFeedback that keeps every kitchen accountable
Running underneath, every day
- • Live GPS tracking for every rider, visible to the customer
- • Automatic delivery-fee calculation by distance, per order
- • Multi-stop awareness for riders carrying more than one order
- • Daily vendor payout tracking, weekly rider settlements
Business Model
Three margins on every single order
Vendor Markup
A percentage on top of the vendor's price — MamaChef's core commission.
Delivery Fee Margin
Customers pay by distance; riders are paid a lower base rate.
Platform Fee
A small, fixed fee per order covering payments and support.
Unit Economics
What a single average order looks like
Average Order Value
Rs 1,050
Based on an expected range of Rs 900–1,200
Company Margin / Order
~Rs 150
Vendor markup + delivery margin + platform fee (Rs 100–200)
Growth & Financial Projections
Expected daily income and profit as order volume scales
| Stage | Orders/Day | Daily Profit | Monthly Profit | Annual Profit |
|---|---|---|---|---|
| Launch | 50 | Rs 7,500 | Rs 225,000 | Rs 2.7M |
| Early Growth | 200 | Rs 30,000 | Rs 900,000 | Rs 11.0M |
| Growth | 800 | Rs 120,000 | Rs 3.6M | Rs 43.8M |
| Scale | 2,500 | Rs 375,000 | Rs 11.25M | Rs 136.9M |
| Target | 5,000 | Rs 750,000 | Rs 22.5M | Rs 273.8M |
These are projections based on stated assumptions — an average order value of Rs 1,050 and a company margin of ~Rs 150 per order — not historical results. The 5,000 orders/day figure represents a mature, stabilized target rather than a near-term expectation; the milestones above show a realistic path to get there as Karachi coverage, vendor count, and rider fleet all scale together.
Why Karachi First
Depth over breadth
Depth Over Breadth
Denser vendor coverage, faster deliveries, a support team that knows the city.
A Category Karachi Already Loves
Home-cooked food is daily behavior here, not a hard sell.
Local, End to End
Vendors, riders, and support are all Karachi-based.
Interested to Join MamaChef?
Register your details and how much you're looking to invest — our team will follow up to discuss next steps.
Apply to Join →